Privacy policy

1. Personal Data Controller

This privacy statement applies to the collection and use of personal data on (the “website”). Here you get information about which personal data are collected, what they are used for and what rights you have. eChip International AB, corporate identity number: 559174-3850 (“eChip” or “we”) are responsible for the handling and can be contacted on questions. Our contact information is as follows: eChip International AB, Överrodden 2, 197 92 Bro eChip Internationals Data Protection Officer can be contacted at:

2. Why do we collect personal data and what kind of information do we collect?

Below you can find an overview of what personal data we collect about you and what we use them for. We also state our reason for processing the data in the various cases: Entering into and fulfilment of agreements: When purchasing any of our products, we register your name, phone numbers, payment information, the type of goods you have bought and when you bought it, as well as delivery information. In addition, we can also process information on returns. Complaints and repairs: If you make a complaint about a product or ask us to make a repair, we need contact information to be able to register the complaint, carry out the repair and provide information on service status, service history, any product upgrades, and to keep you updated on the matter. The processing is necessary for us to be able to fulfil our obligations according to the agreement with you. Some suppliers also require your identification in order for them to approve or carry out the repair themselves. In these cases, we share the necessary personal information with that supplier. The purpose of the registration of the data is to fulfil and administer our agreement with you and to follow up the sale internally in our organization. The basis on which we process the data is the fulfilment of our agreement with you. However, when we use these personal data for the purpose of establishing your customer profile, to provide you with personalized marketing and to meet our need to be able to administer the sale appropriately, we base our processing on a balance of interests, and we have made that assessment that the protection of your personal data does not outweigh these interests. Customer service: Depending on the matter, we need to know who you are, what product you have bought, your address and / or your phone number. We only process the personal information we need to help you. These are e. g. your name, purchase history and contact details (email, phone number). We believe that we have a legitimate interest in processing your personal data to answer your questions as precisely as possible, and that our interest in this processing outweighs the protection of your personal data when you contact us and request service. Creating a user account: In connection with your purchase, we want to set up a customer account for you, if you didn’t have one before. Your purchases will then be linked to your account. Your purchase history and your transactions will be available under “My Page”. The purpose of the processing is to enable you as a customer to track your deliveries and allow you to see your purchase history. You will have access to your personal information through your account, and you have the opportunity to have your information on purchase history and your account with eChip International AB disclosed or deleted. In order for you to be able to have your information disclosed and possibly deleted, we will ask you to identify yourself by email. User account management: We have access to your customer account and your customer profile to be able to administer your contact information and any consents you have given to receiving our newsletter, promotional offers or the like. As we are responsible for ensuring that our information about you is up-to-date, we will receive information from third parties to update information that you have given us regarding address, name, mobile number, telephone, gender and age. We believe that we have a legitimate interest in streamlining our contact with you and in processing your personal information through a customer account, and that our interest weighs heavier than any possible inconvenience to you, especially since this processing also facilitates your contact with us. Personalized information online: eChip International AB wants to be able to adapt its marketing and information to you as a customer in the best possible way. This means that if you are logged in to your customer account where you are identified by your email address, name, address and purchase history, we will use the information in your customer account to align the content with your purchase history and recommend products that are relevant to you on all the devices you are logged in to. If you are not logged in, we will be able to use the information stored in the information file (cookie) that you have accepted in your browser for the same purpose. You can delete the cookie yourself through the settings in your browser. When you move on our domains, we have a legitimate interest in marketing products that correspond to the products on which our relationship to you is based, and in our opinion, this interest outweighs any possible inconvenience to you. For direct marketing via email and text messages etc. we will obtain your consent. Direct marketing – marketing campaigns: The information we receive may be probabilistic, such as the likely size of your household and your probable age. You may receive marketing based on this profile. Electronic marketing: Only if you have explicitly given your consent, we will we use your personal information to send you offers and information about our products to you. In such cases, we use the information we have about your previous purchases in order to be able to provide you with offers that we believe you are interested in. You can at any time withdraw your consent by contacting customer service or by changing the settings regarding consent on your profile. Market research and promotions: Only if you explicitly agree to participate in a survey, promotion or the like on the website, and depending on what is requested in the individual campaign or user survey, we store personal information such as your name, address and / or phone number, gender, date of birth, interests, etc. Further development of services and safe operation: In order to be able to further develop our services and run our website in a good and responsible manner, we need, among other things, to produce statistics on such things as traffic, purchases and user behaviour on the website. We may also need to acquire knowledge of fraud and take measures to prevent it. In addition, in this context, we will occasionally use personal data to put our systems to test. As far as possible, we will use aggregated data for these purposes. Be believe we have a legitimate interest in developing and improving our services as well as making the operation of our site safe, and the limited processing of your personal information that this interest entails is considered to outweigh any possible inconvenience to you as a user. Information collection using cookies is described in more detail in Chapter 4 below.

3. What parties do we share your personal information with?

In some cases, other parties may get access to your personal data. Use of external suppliers: Depending on the product you choose, we sometimes use external partners to complete the delivery.

4. Use of cookies etc.

We use cookies to improve the user experience on the website. A cookie is a text file that is added to your browser’s internal memory when you visit or interact with a website. You can prevent such cookies from being stored in your browser. Most modern browsers (Google Chrome, Firefox, Internet Explorer, Safari, Opera, etc.) are set to accept cookies automatically, but you can choose to change the settings yourself so that cookies don’t get accepted. The disadvantage of disabling cookies in your browser is that the website will not work optimally. That is because the purpose of most cookies we use is to ensure the site’s functionality, for example, that the website should be able to remember what you placed in the shopping cart. In addition to cookies, we also use other tools, such as [Google Analytics, Google AdWords] to obtain information about your IP address, the type of browser you use, your broadband provider, your operating system, the date and time of your visit to the site, and some information on how you navigate the website. We use this information to analyse behaviour in order to make the site more user-friendly. For a complete list of the cookies we use, see list below:

Insert cookie 1 Insert cookie 2

5. Storage time

Your personal data related to purchases will normally be deleted when there is no longer a need to store the data in order to be able to answer your questions and the complaint period for the product has expired, and if we do not need the information for a longer period of time to meet other legitimate purposes or obligations by law, for example in relation to the Accounting Act. Personal data that we process with your consent as the basis for the processing will be deleted if you withdraw your consent. Instead of deleting the personal data, it may in some cases be appropriate to anonymize them in order for the data to be used for historical, analytical and other legitimate commercial purposes. Anonymisation means that all features that identify or potentially identify a person are removed so that the data no longer constitute personal data.

6. Your rights

eChip International AB values your viewpoint. Here you can see your rights that you may assert at any time by contacting us here Withdrawing consent: If you have given your consent to receive offers and / or direct marketing from us, you may at any time withdraw this consent. Please contact customer service for this purpose. If the processing of your personal data takes place on the basis of your consent, you also have the right to withdraw your consent at any time. eChip International AB will in that case cease processing your personal data. Please note, however, that this may mean that eChip International is no longer able to provide you with certain services. Right of access to data: You have the right to access the personal data we process about you. Request for correction or deletion: You can also request that we correct incorrect data we have about you, or that we delete personal data. We try meet requests for deletion of personal data to the greatest extent possible. However, if there are compelling reasons against deletion, for example, if we have to keep the data for reasons of documentation, we do not delete them. You can delete a lot of information yourself. For example, you can delete your profile at any time. Data portability: You have the right to data portability of personal data that you have provided yourself, and for which the processing is based on your consent or has been necessary to be able to enter into a purchase agreement with you, for example. You have the right to request that the processing of your personal data be limited, and to object to parts of the processing of your personal data. To assert your rights, you can contact our customer service. We will reply to your request as soon as possible but normally within 30 days at the latest. We will ask you to confirm your identity or to provide additional information before processing your inquiries as stated above. We do this to make sure that we only give you – and not someone else who claims to be you – access to your personal data. Complaints to the supervisory authority: If you object to the way we process your personal data or if have a complaint, you can also contact the Swedish Integrity Protection Authority (formerly the Data Inspection Authority).

7. Changes

We may make changes to this privacy policy, for example as a result of changes to the site’s structure or functionality. If we make significant changes, we will inform about this on the website and / or by contacting you in an appropriate manner.


Last updated: April 2019